Louise Ann Noeth, a.k.a. "Landspeed Louise," has been a motor-head speed freak all her life. Her award-winning investigative, technical and feature writing, graphic design and photography have been published around the world. Recognized and respected for her storyteller perspective in her entertaining "Fuel For Thought" column, she was the first female editor of HOT ROD Industry News and HOT ROD Hotline at Petersen Publishing Company, where she also assisted in developing the HOT ROD and CAR CRAFT Nationals. A publicist for racing teams, entertainers and corporations through LandSpeed Productions, her clients have included Craig Breedlove's Spirit of America World Speed Record Team, General Motors and Jeana Yeager of Voyager aviation fame. As a public speaker, Ms. Noeth has delighted and educated audiences on a variety of topics, including the World Land Speed Record, the history of land speed racing, fine art photography, tall ships, Italian art and architecture, Indonesia and Russian River Rafting in Siberia. Ms. Noeth toured as a professional auto racer, campaigning a jet dragster. As one of few women auto writers/racers in America, she has served on several auto industry technical committees for tires, suspension and emission controls. She has participated in regulatory discussions at the national level, which resulted in administrative policy changes. Ms. Noeth's art and photography have been exhibited on "The Late Show with David Letterman," and at many museums, schools and galleries. Her journalism and photography has garnered numerous awards from peer-judged journalism competitions and she is recognized historian on several motorsports subjects. Comfortable and competent behind the wheel of any car or truck, or on a motorcycle, she is also licensed airplane pilot, blue-water sailor, white-water rafter and occasional wing-walker. Ms. Noeth is a founding member of the Motor Press Guild currently serving as an Officer on the Board of Directors and former officer of the International Motor Press Association.

100 Years of Bonneville Book

Images of America Bonneville Salt Flats Book

Get your AUTOGRAPHED copy now! Astronaut John Glenn used Utah’s Bonneville Salt Flats as a landmark from space, but on earth amateur motorsports enthusiasts have used the blistering hot, flat pancake as a speed laboratory for more than a century. With their handcrafted cars, trucks and motorcycles, thousands of men and women have hosted pageants of power each summer since 1949. Every single one came looking for the answer to the same question: “How fast will to go?” Those efforts have made them the fastest people on earth reaching speeds in excess of 500MPH. On the salt, people find the …

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BRAVE – Ever You’re in Our Thoughts

The Memorial Day poem below “BRAVE” written by Mick Lanigan was inspired by gratitude for those that made our nation a safe place in which to live.  “As you gather with friends and family to enjoy a meal, BBQ, or gathering, please raise a glass, and take a moment to reflect on the true meaning of Memorial Day,” said author Lanigan. “It is a day to put aside differences and remember the brave souls who, regardless of political affiliation, color of skin, country of origin or religious faith, made the ultimate sacrifice to defend  the freedoms and way of life …

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EPA trying to destroy race cars with RPM Act. . . Again!

LandSpeed Louise Comments: American motorsports is under attack again! If the RPM Act does not pass the US Senate every car pictured here – and thousands more –  will  become illegal and subject to federal prosecution.  SEMA worked for years sorting out details for strong pollution controls and compliance testing on street vehicles as well what applied to those converted to race-only. It all went well for decades and then, without any precipitating event, the EPA changed it mind any decided ANY vehicle built for the street CAN NEVER BE ALTERED for racing without violating FEDERAL LAW!  How the interpretation changed is a …

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Karl Ludvigsen Honored by Society of Automotive Historians for “Reid Railton: Man of Speed”

LandSpeed Louise comments: “Keen kudos to Karl for his exceptionally complete and correct contribution to the historical record of land speed racing. His book has garnered the attention and respect of not only very appreciative readers, but that of colleagues. Until Karl dug in, most motorsports people today had no idea what Railton did, had forgotten, or that he ever existed. Readers have but to scan but a few pages to realize what a void has been filled. All should be prepared to be absorbed into yesterday. “ LONDON (Oct. 19, 2019) – Karl Ludvigsen’s book, “Reid Railton: Man of …

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CBS National News Coverage for Bonneville Salt Flats

“Save The Salt”, the volunteer land speed racing group formed to protect the famed international speedway, recently hosted a CBS Network News crew at the Bonneville Salt Flats – at least what is left of it. . . For those who missed the live broadcast, the show is available using the hot link below. The Bonneville segment is just over eight minutes in length. CBS NEWS: Debate Rages Over the Future of the Bonneville Salt Flats On Saturday, October 5th, 2019, CBS This Morning aired a report on conditions at the Bonneville Salt Flats. The CBS network news crew spent …

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