Louise Ann Noeth, a.k.a. "Landspeed Louise," has been a motor-head speed freak all her life. Her award-winning investigative, technical and feature writing, graphic design and photography have been published around the world. Recognized and respected for her storyteller perspective in her entertaining "Fuel For Thought" column, she was the first female editor of HOT ROD Industry News and HOT ROD Hotline at Petersen Publishing Company, where she also assisted in developing the HOT ROD and CAR CRAFT Nationals. A publicist for racing teams, entertainers and corporations through LandSpeed Productions, her clients have included Craig Breedlove's Spirit of America World Speed Record Team, General Motors and Jeana Yeager of Voyager aviation fame. As a public speaker, Ms. Noeth has delighted and educated audiences on a variety of topics, including the World Land Speed Record, the history of land speed racing, fine art photography, tall ships, Italian art and architecture, Indonesia and Russian River Rafting in Siberia. Ms. Noeth toured as a professional auto racer, campaigning a jet dragster. As one of few women auto writers/racers in America, she has served on several auto industry technical committees for tires, suspension and emission controls. She has participated in regulatory discussions at the national level, which resulted in administrative policy changes. Ms. Noeth's art and photography have been exhibited on "The Late Show with David Letterman," and at many museums, schools and galleries. Her journalism and photography has garnered numerous awards from peer-judged journalism competitions and she is recognized historian on several motorsports subjects. Comfortable and competent behind the wheel of any car or truck, or on a motorcycle, she is also licensed airplane pilot, blue-water sailor, white-water rafter and occasional wing-walker. Ms. Noeth is a founding member of the Motor Press Guild currently serving as an Officer on the Board of Directors and former officer of the International Motor Press Association.

Century of Speed & Women in Helmets Holiday Bundle

LandSpeed Louise provides the background on both books: “Bonneville’s Women of Land Speed Racing, the full-color book, grew out enormous interest in Chapter 5 Women in Helmets and the Record Books included in the full, black and white history book. I was certain that at least 150 ladies after 70 years of salt racing, but was utterly floored when I sent the manuscript to press with 307 names! I am still finding out about others that I never knew about and the list is now 333 strong and growing as verification is completed. As with all my published work, it …

Century of Speed & Women in Helmets Holiday Bundle Read More »


Double Salt Debut!    Tuesday, August 31st  Bonneville Motorcycle Speed Trials  Saturday, September 11th   USFRA World of Speed July 12, 2021 — Author “LandSpeed” Louise Ann Noeth (LSL) has asked all the women included in her newly released book to join her for both big bash book signings. Thus far, some 20 gals have confirmed for each event! Some are racing, or coming to the salt just to help inscribe a special speed marker in the historical timeline. The RSVP’s keep coming in. “I not only want to see you all there,” explains author Noeth. “But I want you to see …


100 Years of Bonneville Book

Images of America Bonneville Salt Flats Book

Get your AUTOGRAPHED copy now! Astronaut John Glenn used Utah’s Bonneville Salt Flats as a landmark from space, but on earth amateur motorsports enthusiasts have used the blistering hot, flat pancake as a speed laboratory for more than a century. With their handcrafted cars, trucks and motorcycles, thousands of men and women have hosted pageants of power each summer since 1949. Every single one came looking for the answer to the same question: “How fast will to go?” Those efforts have made them the fastest people on earth reaching speeds in excess of 500MPH. On the salt, people find the …

Images of America Bonneville Salt Flats Book Read More »

BRAVE – Ever You’re in Our Thoughts

The Memorial Day poem below “BRAVE” written by Mick Lanigan was inspired by gratitude for those that made our nation a safe place in which to live.  “As you gather with friends and family to enjoy a meal, BBQ, or gathering, please raise a glass, and take a moment to reflect on the true meaning of Memorial Day,” said author Lanigan. “It is a day to put aside differences and remember the brave souls who, regardless of political affiliation, color of skin, country of origin or religious faith, made the ultimate sacrifice to defend  the freedoms and way of life …

BRAVE – Ever You’re in Our Thoughts Read More »

EPA trying to destroy race cars with RPM Act. . . Again!

LandSpeed Louise Comments: American motorsports is under attack again! If the RPM Act does not pass the US Senate every car pictured here – and thousands more –  will  become illegal and subject to federal prosecution.  SEMA worked for years sorting out details for strong pollution controls and compliance testing on street vehicles as well what applied to those converted to race-only. It all went well for decades and then, without any precipitating event, the EPA changed it mind any decided ANY vehicle built for the street CAN NEVER BE ALTERED for racing without violating FEDERAL LAW!  How the interpretation changed is a …

EPA trying to destroy race cars with RPM Act. . . Again! Read More »