Louise Ann Noeth, a.k.a. "Landspeed Louise," has been a motor-head speed freak all her life. Her award-winning investigative, technical and feature writing, graphic design and photography have been published around the world. Recognized and respected for her storyteller perspective in her entertaining "Fuel For Thought" column, she was the first female editor of HOT ROD Industry News and HOT ROD Hotline at Petersen Publishing Company, where she also assisted in developing the HOT ROD and CAR CRAFT Nationals. A publicist for racing teams, entertainers and corporations through LandSpeed Productions, her clients have included Craig Breedlove's Spirit of America World Speed Record Team, General Motors and Jeana Yeager of Voyager aviation fame. As a public speaker, Ms. Noeth has delighted and educated audiences on a variety of topics, including the World Land Speed Record, the history of land speed racing, fine art photography, tall ships, Italian art and architecture, Indonesia and Russian River Rafting in Siberia. Ms. Noeth toured as a professional auto racer, campaigning a jet dragster. As one of few women auto writers/racers in America, she has served on several auto industry technical committees for tires, suspension and emission controls. She has participated in regulatory discussions at the national level, which resulted in administrative policy changes. Ms. Noeth's art and photography have been exhibited on "The Late Show with David Letterman," and at many museums, schools and galleries. Her journalism and photography has garnered numerous awards from peer-judged journalism competitions and she is recognized historian on several motorsports subjects. Comfortable and competent behind the wheel of any car or truck, or on a motorcycle, she is also licensed airplane pilot, blue-water sailor, white-water rafter and occasional wing-walker. Ms. Noeth is a founding member of the Motor Press Guild currently serving as an Officer on the Board of Directors and former officer of the International Motor Press Association.

Karl Ludvigsen Honored by Society of Automotive Historians for “Reid Railton: Man of Speed”

LandSpeed Louise comments: “Keen kudos to Karl for his exceptionally complete and correct contribution to the historical record of land speed racing. His book has garnered the attention and respect of not only very appreciative readers, but that of colleagues. Until Karl dug in, most motorsports people today had no idea what Railton did, had forgotten, or that he ever existed. Readers have but to scan but a few pages to realize what a void has been filled. All should be prepared to be absorbed into yesterday. “ LONDON (Oct. 19, 2019) – Karl Ludvigsen’s book, “Reid Railton: Man of …

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CBS National News Coverage for Bonneville Salt Flats

“Save The Salt”, the volunteer land speed racing group formed to protect the famed international speedway, recently hosted a CBS Network News crew at the Bonneville Salt Flats – at least what is left of it. . . For those who missed the live broadcast, the show is available using the hot link below. The Bonneville segment is just over eight minutes in length. CBS NEWS: Debate Rages Over the Future of the Bonneville Salt Flats On Saturday, October 5th, 2019, CBS This Morning aired a report on conditions at the Bonneville Salt Flats. The CBS network news crew spent …

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The Art of Racing in the Rain | Film Review

If you want to see tire screeching, big-screen heart-thumping race car battling go see something else. This ain’t it. What you’ll get from this film is a splendid, honest portrayal of Garth Stein’s book that explains – in the most believable way – precisely what motorized competition is all about. And it ain’t sponsorship. Here, direct from the thoughtful, passionate, discerning mind of a dog, the audience learns what it takes to be a winner on the race track. Any race track. There is a refreshing lack of razzle bedazzle Hollywood crazy stunt driving. In fact, the many multimillion dollar …

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LandSpeed Louise on Cars Yeah! Have a listen. . .

The nation’s finest natural racetrack is in peril. Learn why motorsports worldwide can thank the Bureau of Land Management for decades of mind-blowing mismanagement of the Bonneville Salt Flats.

International Woman’s Day at the Larz Anderson Museum

There came a surprising, unexpected phone call early this year, It was an invitation to join four other women in celebration of the International Day of the Woman. The ladies all work in the automotive and motorsports industry and all that was expected of us was to talk about our daily lives, each a different journey in male-dominated professions. I’m ready at the drop of a pin to talk up land speed racing, but jabber on about myself? Not so much. It was the same for the other gals as well. Not a mantle we easily picked to carry. This …

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