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The Business of Speed in PRI Magazine

The lead cover feature of Performance Racing Magazine’s June 2015 issue is on land speed racing. The magazine asked me to examine the sport from a business perspective, an angle I haven’t covered in many years but enjoyed developing immensely. You will see some very familiar names, some brand new and an unvarnished statement of serious concern from Turbocharger Wizard Kenny Duttweiler that caps the piece. While the profit margins are rather low for high performance vendors selling the the Land Speed  Racing crowd, there is a magical allure that seems to outweigh the bottom line. No surprise to those …

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LandSpeed Louise Earns Top Honors at All American Racing Writers & Broadcasters Association National Competition

May 23, 2015 – Speedway, IN – Winners of the 2014 All American Racing Writers & Broadcasters Association National Competition were announced during a breakfast ceremony held just prior to the 99th running of the Indy500. All magazine and newspaper judging was completed by an independent panel from a major journalism school. Entries were judged “blind,” no judge was aware of the writer or where the work was published. The works sent for judging were published in the 2014 calendar year. 1st  | Newspaper Feature Writing | Women in Drag Racing: Hear Them Roar  | New York Times Read Original …

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Pennzoil Platinum Synthetic Racing Oil: Pretty Puffery or Power Protector?

    In late June, I was the guest of Shell and Pennzoil at the Shell Technology Center as well as the Grand Prix of Houston. While many were enamored with the double-header of open-wheel racing I was focused on getting details about the Pennzoil Platinum synthetic motor oil. Yeah, OK, another snake oil in a pretty silver package, right? Maybe. What caught my attention is that this “synthetic” is derived from nearly pure natural gas. Some big brains figured out how turn gas into a liquid to form a base oil into which they then blend in some additives …

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