NHRA Midwest Nationals: Visual Cues
The ripple effect of the Houston Hurricane savagery found me stepping to help Rob Geiger at Geiger Media Global whose home and business were flooded out. This meant I went to the races watching not through my usual photog lens and storyteller hunter, but with the perspective of a PR person, guided by Geiger’s very specific agenda that would ensure his clients would not experience any interruption in service. Know this: I have much deeper understanding and consequential respect for how hard the public relations folks labor during a NHRA National event. While the “mission” was highly entertaining and educational, …