The Business of Speed in PRI Magazine
The lead cover feature of Performance Racing Magazine’s June 2015 issue is on land speed racing. The magazine asked me to examine the sport from a business perspective, an angle I haven’t covered in many years but enjoyed developing immensely. You will see some very familiar names, some brand new and an unvarnished statement of serious concern from Turbocharger Wizard Kenny Duttweiler that caps the piece. While the profit margins are rather low for high performance vendors selling the the Land Speed Racing crowd, there is a magical allure that seems to outweigh the bottom line. No surprise to those …